Technical SEO involves optimizing the technical aspects of a website to improve its crawling, indexing, and ranking in search engine results pages (SERPs). This optimization focuses on factors that are related to website infrastructure, code, and performance, rather than the content itself. Key aspects of technical SEO include ensuring website accessibility and crawlability for search engine bots, optimizing website speed and performance, and implementing structured data markup to provide additional context and metadata to search engines.
Technical SEO also involves optimizing website architecture and URL structures to improve navigation and user experience, as well as addressing issues such as duplicate content, broken links, and crawl errors that can negatively impact search engine rankings. Additionally, technical SEO encompasses aspects such as website security (HTTPS), mobile responsiveness, and schema markup implementation to enhance search engine visibility and user experience. By prioritizing technical SEO, website owners can ensure that their websites are optimized for search engines and provide a seamless and user-friendly experience for visitors, leading to improved search engine rankings and organic traffic.
Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, Off-page SEO, On-page SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting
