Off-page SEO refers to optimization efforts that occur outside of a website to improve its visibility and authority in search engine rankings. Off-page SEO primarily focuses on building backlinks, citations, and mentions from external websites, social media platforms, and online directories to demonstrate the relevance, authority, and trustworthiness of a website to search engines. Off-page SEO plays a crucial role in determining a website’s overall authority and credibility and can significantly impact its search engine rankings and organic traffic.

Off-page SEO tactics include strategies such as link building, social media marketing, influencer outreach, guest blogging, and online PR. These tactics aim to attract high-quality backlinks and citations from reputable and authoritative websites, increase brand visibility and awareness, and drive referral traffic to the website. Additionally, off-page SEO also involves managing and monitoring online reviews, mentions, and brand sentiment to maintain a positive online reputation and credibility.

Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, On-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting