Social signals refer to the metrics and interactions generated on social media platforms, such as likes, shares, comments, and mentions, that indicate user engagement and activity around a particular piece of content or brand. While social signals themselves are not direct ranking factors in search engine algorithms, they can indirectly influence search engine rankings by increasing brand visibility, driving traffic, and generating backlinks and citations. Websites and content that receive high levels of social engagement are more likely to attract organic traffic, earn backlinks, and improve search engine rankings.

To capitalize on social signals for SEO, website owners should focus on creating high-quality, shareable content that resonates with their target audience and encourages social sharing and engagement. This may involve creating engaging multimedia content such as videos, infographics, and interactive posts, and sharing it across various social media platforms to reach a wider audience. Additionally, engaging with followers, responding to comments and messages, and participating in conversations and communities can help build brand awareness and loyalty and increase social engagement.

Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Off-page SEO, On-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting