Accelerated Mobile Pages (AMP) is an open-source initiative led by Google to create faster and more efficient mobile web pages. AMP is designed to improve the performance and loading speed of web pages on mobile devices by using a stripped-down version of HTML and CSS and caching content on Google’s servers. AMP pages load almost instantly and are optimized for mobile devices, providing a smoother and more responsive browsing experience for users. AMP is particularly beneficial for publishers and content creators who rely on mobile traffic, as it can help increase engagement, reduce bounce rates, and improve search engine rankings.

Implementing AMP involves creating simplified versions of web pages using AMP HTML, a subset of HTML with additional AMP-specific elements and restrictions. These AMP pages are then served to users when they access the website from mobile devices, providing a faster and more streamlined browsing experience.

AMP is supported by various platforms and content management systems, including WordPress, Drupal, and Medium, making it easy for publishers to adopt AMP for their websites. By implementing AMP, publishers can improve the performance and accessibility of their content on mobile devices, increase engagement and user satisfaction, and potentially boost search engine rankings and visibility.

Also see: E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, Off-page SEO, On-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting