International SEO, also known as global SEO or multiregional SEO, refers to the process of optimizing a website to attract organic traffic and improve search engine visibility in multiple countries and languages. International SEO involves adapting website content, structure, and metadata to target different languages, regions, and cultures, while ensuring that the website complies with local search engine guidelines and regulations. International SEO is essential for businesses with a global presence or target audience and can help increase brand awareness, expand market reach, and drive international growth.

To implement international SEO effectively, website owners should first conduct thorough research to understand their target markets, including language preferences, search behavior, and cultural nuances. This may involve conducting keyword research in different languages, identifying relevant local search engines and directories, and assessing competitors’ strategies in target markets. Additionally, website owners should create localized versions of their website for each target market, including translated content, localized URLs, and hreflang tags to indicate language and regional variations to search engines.

Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, Off-page SEO, On-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, Multilingual SEO, Geo-targeting