E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a set of quality guidelines used by Google to evaluate the credibility and reliability of web content. E-A-T is particularly important for websites that provide information related to health, finance, or other areas where trustworthiness and accuracy are critical. Expertise refers to the level of knowledge and expertise demonstrated by the content creator or author in their field. Authoritativeness refers to the credibility and reputation of the website or author, including factors such as backlinks, mentions, and industry recognition. Trustworthiness refers to the reliability and integrity of the content, including transparency, accuracy, and consistency.

For website owners and content creators, optimizing for E-A-T involves demonstrating expertise, authoritativeness, and trustworthiness in their content and website. This may include providing clear author bios and credentials, citing credible sources and references, and ensuring that content is accurate, up-to-date, and relevant to the target audience. Additionally, building a strong reputation and authority within the industry through thought leadership, endorsements, and positive reviews can help improve E-A-T and increase the credibility and trustworthiness of the website. By prioritizing E-A-T and adhering to Google’s quality guidelines, website owners can improve their search engine rankings, attract more organic traffic, and build trust and credibility with users.

Also see: User intent, Featured snippets, Voice search optimization, Image optimization, Video optimization, Schema.org, Structured data, Knowledge graph, Featured snippets, Local packs, Mobile-first indexing, Accelerated Mobile Pages (AMP), Core Web Vitals, Off-page SEO