On-page SEO refers to the optimization of individual web pages to improve their visibility and ranking in search engine results pages (SERPs). This optimization focuses on elements that are directly within the control of website owners and webmasters. Key aspects of on-page SEO include optimizing title tags, meta descriptions, headings, and URL structures to include relevant keywords and provide clear context about the content of the page. Additionally, on-page SEO involves optimizing page content, including body text, images, and multimedia, to ensure it is high-quality, relevant, and valuable to users.

Implementing on-page SEO also involves optimizing internal linking structures to improve navigation and distribute link equity throughout the website. This includes linking to related content within the website to establish topical relevance and authority. On-page SEO also encompasses technical aspects such as website speed, mobile responsiveness, and site security, as these factors can impact user experience and search engine rankings. By focusing on on-page SEO best practices, website owners can improve the relevance, visibility, and ranking of their web pages in search results and attract more organic traffic.

Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, Off-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Content freshness, Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting