Content freshness refers to the relevance and recency of content on a website, which can impact its visibility and ranking in search engine results pages (SERPs). Search engines like Google prioritize fresh and up-to-date content in their algorithms, as it is often more relevant and useful to users. Fresh content can include news articles, blog posts, updates, and new pages or revisions to existing content. Websites that regularly publish fresh, high-quality content are more likely to attract organic traffic, earn backlinks, and improve their search engine rankings.

To maintain content freshness, website owners should regularly update and refresh existing content, publish new content on a consistent basis, and address outdated or obsolete information. This may involve conducting content audits to identify outdated or low-performing content, updating statistics and references, and repurposing existing content into new formats or mediums. Additionally, monitoring industry trends, news, and events and creating timely and relevant content around these topics can help keep content

Also see: Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, User-generated content (UGC) for SEO, Social signals, Off-page SEO, On-page SEO, Technical SEO, Content clusters, Latent semantic indexing (LSI), Evergreen content, Site migration SEO, International SEO, Multilingual SEO, Geo-targeting