Internal linking is the practice of linking one page of a website to another page within the same website domain. These links help users navigate the website and discover related content, while also distributing link equity and establishing a hierarchy of importance for pages within the site. Internal linking is essential for improving website navigation, enhancing user experience, and spreading link authority throughout the website. By strategically placing internal links within content and navigation menus, businesses can guide users to valuable resources, improve engagement, and increase the likelihood of conversion.

Effective internal linking involves identifying relevant anchor text and contextually linking to related pages within the website. This not only helps users find relevant information but also provides search engines with additional context about the website’s content and structure. Moreover, internal linking can help improve the crawlability and indexability of a website by providing search engine bots with paths to discover and access different pages. By incorporating internal linking as part of a broader SEO strategy, businesses can improve their website’s visibility, authority, and user engagement.

Also see: ERP (Search Engine Results Page), Backlinks, Anchor text, Meta tags, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, External linking, Domain authority, Page authority, Paid search