Backlinks, also known as inbound links or incoming links, are links from external websites that point to a specific webpage on another website. They are a crucial factor in search engine optimization (SEO), as search engines like Google use backlinks as a measure of a website’s authority and relevance. Backlinks act as “votes of confidence” from other websites, indicating to search engines that the linked webpage is valuable and worthy of being ranked higher in search results. However, not all backlinks are created equal, and search engines also consider factors such as the authority and relevance of the linking website.

Building high-quality backlinks is an essential aspect of off-page SEO, as it can help improve a website’s rankings and visibility in search engine results. This involves creating compelling and shareable content that naturally attracts backlinks from other websites, as well as engaging in outreach and link-building strategies to earn links from authoritative sources. Moreover, monitoring and analyzing backlink profiles using tools like Google Search Console and third-party SEO software can help businesses identify opportunities to acquire new backlinks and address any issues that may arise, such as broken or spammy links.

Also see: ERP (Search Engine Results Page), Anchor text, Meta tags, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, Internal linking, External linking, Domain authority, Page authority, Paid search