Meta tags are snippets of HTML code that provide metadata about a webpage, such as its title, description, and keywords. They are invisible to users but are used by search engines and social media platforms to understand and display information about the webpage in search results and social media previews. Common types of meta tags include meta title tags, which specify the title of the webpage; meta description tags, which provide a brief summary of the webpage content; and meta keyword tags, which list relevant keywords related to the webpage content.
Optimizing meta tags is an essential aspect of on-page SEO, as they can influence the visibility and click-through rates of webpages in search engine results. This involves crafting compelling and relevant meta titles and descriptions that accurately reflect the content of the webpage and entice users to click on the link. Moreover, including relevant keywords in meta tags can help improve the relevance and ranking of webpages for specific search queries.
Additionally, optimizing meta tags for social media platforms can help improve the appearance and engagement of shared links on social media, driving more traffic and visibility to the website. By optimizing meta tags effectively, businesses can improve their online presence and attract more organic traffic from search engines and social media platforms.
Also see: ERP (Search Engine Results Page), Backlinks, Anchor text, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, Internal linking, External linking, Domain authority, Page authority, Paid search
