Page authority is a metric developed by Moz that predicts how well a specific webpage will rank in search engine results pages (SERPs). It is based on a scale from 1 to 100 and takes into account factors such as the number of linking root domains, the quality of backlinks, and the overall authority of the webpage. Pages with higher page authority are more likely to rank higher in search results for relevant keywords and attract more organic traffic. Page authority is a valuable metric for businesses looking to assess the strength and authority of individual webpages within their website.

Improving page authority involves building a strong backlink profile, creating high-quality and relevant content, and optimizing on-page elements for SEO. This can include acquiring backlinks from reputable and authoritative websites, producing valuable content that attracts natural links, and optimizing technical aspects of the webpage such as meta tags and internal linking. Moreover, businesses should focus on providing a positive user experience and addressing the needs and interests of their target audience to improve engagement and retention.

Also see: SERP (Search Engine Results Page), Backlinks, Anchor text, Meta tags, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, Internal linking, External linking, Domain authority, Paid search