External linking, also known as outbound linking, is the practice of linking from one website to another website outside of its own domain. These links provide additional context and credibility to the content by referencing authoritative and relevant sources. External linking is a fundamental aspect of content creation and SEO, as it helps establish connections between related topics and demonstrates a commitment to providing valuable resources to users. Moreover, external links can also drive referral traffic to other websites and contribute to building relationships with other publishers and influencers within the industry.

When incorporating external links into content, it’s important to link to reputable and relevant sources that provide additional context or support the information presented. Additionally, businesses should ensure that external links open in a new tab to avoid disrupting the user experience and encourage users to return to the original content. By strategically incorporating external linking as part of a content strategy, businesses can enhance the credibility and authority of their content, improve user engagement, and foster relationships within the broader online community.

Also see: ERP (Search Engine Results Page), Backlinks, Anchor text, Meta tags, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, Internal linking, Domain authority, Page authority, Paid search