Domain authority is a metric developed by Moz that predicts how well a website will rank in search engine results pages (SERPs). It is based on a scale from 1 to 100 and takes into account factors such as the number of linking root domains, the quality of backlinks, and the overall authority of the website. Websites with higher domain authority are more likely to rank higher in search results for relevant keywords and attract more organic traffic. Domain authority is a valuable metric for businesses looking to assess the overall strength and authority of their website compared to competitors.

Improving domain authority involves building a strong backlink profile, creating high-quality and relevant content, and optimizing on-page elements for SEO. This can include acquiring backlinks from reputable and authoritative websites, producing valuable content that attracts natural links, and optimizing technical aspects of the website such as site speed and mobile-friendliness. Moreover, businesses should focus on providing a positive user experience and addressing the needs and interests of their target audience to improve engagement and retention. By continuously monitoring and improving domain authority, businesses can increase their visibility and competitiveness in search engine results.

Also see: ERP (Search Engine Results Page), Backlinks, Anchor text, Meta tags, Title tags, Meta descriptions, Keywords, Long-tail keywords, Keyword density, Keyword stuffing, Link building, Internal linking, External linking, Page authority, Paid search