White hat SEO refers to ethical and legitimate search engine optimization (SEO) techniques and strategies that focus on improving website visibility and ranking in search engine results pages (SERPs) through methods that comply with search engine guidelines and best practices. White hat SEO involves optimizing website content, structure, and performance to improve user experience and provide value to users, rather than attempting to manipulate search engine algorithms for short-term gains. Common white hat SEO techniques include creating high-quality, relevant content, optimizing on-page elements such as title tags and meta descriptions, and building natural, authoritative backlinks.

Unlike black hat SEO techniques, which violate search engine guidelines and can result in penalties or deindexing from search results, white hat SEO techniques prioritize long-term sustainability and credibility. White hat SEO focuses on creating valuable and user-friendly content that addresses the needs and interests of target audiences and earns organic visibility and traffic through ethical means. By following white hat SEO practices, businesses can improve their search engine rankings, attract more qualified traffic, and build trust and credibility with users and search engines alike.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Google My Business, Online reviews, NAP consistency, Citation building, Local citations, Google Maps optimization