Content silos, also known as content clusters or topic clusters, are a website organization and SEO strategy that involves grouping related content together in a hierarchical structure to improve navigation, user experience, and search engine visibility. Content silos organize content into thematic clusters or categories, with each cluster focusing on a specific topic or theme and linking internally to related content within the same cluster. By organizing content into silos, website owners can create a logical and intuitive navigation structure that helps users discover and explore relevant content and improves the website’s overall coherence and authority.

Content silos are beneficial for SEO because they help search engines understand the relationships between different pieces of content and prioritize relevant and authoritative content in search results. By organizing content into silos based on themes or topics, website owners can create a network of interlinked content that reinforces the website’s topical authority and relevance for specific search queries. Additionally, content silos make it easier for search engines to crawl and index content, as they provide a clear structure and hierarchy that helps search engine algorithms understand the context and relevance of each piece of content.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Site architecture, Internal site search, Local SEO, Google My Business, Online reviews, Local citations, Citation building