Local SEO (Search Engine Optimization) is a digital marketing strategy focused on optimizing a website to improve its visibility in local search results and attract more relevant traffic from users in a specific geographic area. Local SEO is particularly important for businesses with physical locations or those targeting local customers, such as brick-and-mortar stores, restaurants, medical practices, and service providers. Local SEO involves optimizing various aspects of a website, including on-page elements, local listings, and off-site factors, to ensure that the business appears prominently in local search results when users search for relevant products or services in their area.

Key elements of local SEO include optimizing the website’s Google My Business listing, ensuring consistency of business information (NAP – Name, Address, Phone Number) across online directories and citations, and optimizing on-page elements such as title tags, meta descriptions, and content for local keywords and geographic modifiers. Additionally, acquiring positive online reviews, building local backlinks, and creating locally-focused content can help improve the website’s visibility and relevance in local search results. By prioritizing local SEO efforts, businesses can increase their online visibility, attract more local customers, and drive foot traffic to their physical locations.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Google My Business, Online reviews, Local citations, Citation building