Google My Business (GMB) is a free online tool provided by Google that allows businesses to manage their online presence and appearance in Google search results and Google Maps. GMB listings provide valuable information about businesses, such as their name, address, phone number, hours of operation, website URL, and customer reviews. Having a verified and optimized GMB listing is essential for local businesses looking to improve their visibility in local search results and attract more customers from Google search and Maps.

Businesses can create and manage their GMB listings by claiming and verifying their business profiles on Google My Business and providing accurate and up-to-date information about their business. Optimizing a GMB listing involves adding relevant keywords, photos, and videos, responding to customer reviews and questions, and regularly updating business information such as hours of operation and special events or promotions. Additionally, businesses can use GMB’s features such as Google Posts, Q&A, and messaging to engage with customers and provide additional information about their products or services.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Online reviews, Local citations, Citation building