Online reviews are feedback and ratings provided by customers or users of a product, service, or business on various online platforms, such as Google, Yelp, Facebook, TripAdvisor, and industry-specific review sites. Online reviews play a crucial role in shaping consumers’ purchasing decisions and perceptions of businesses, as they provide social proof and insights into the quality, reputation, and customer experience of a business. Positive online reviews can help businesses build trust and credibility, attract more customers, and improve their reputation, while negative reviews can have the opposite effect and deter potential customers.

Managing online reviews involves actively monitoring review platforms for new reviews, responding promptly and professionally to both positive and negative reviews, and addressing customer feedback and concerns. Encouraging satisfied customers to leave positive reviews and feedback can help boost a business’s online reputation and offset negative reviews. Additionally, businesses can leverage online reviews as a source of valuable feedback and insights into customer preferences, pain points, and areas for improvement. By actively managing and leveraging online reviews, businesses can enhance their online reputation, attract more customers, and improve customer satisfaction and loyalty.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Google My Business, Local citations, Citation building