NAP consistency refers to ensuring that the name, address, and phone number (NAP) of a business are accurate and consistent across all online platforms, directories, and listings. Consistent NAP information is crucial for local SEO and local search visibility, as search engines like Google use this information to verify the legitimacy and credibility of a business and to determine its relevance and authority in local search results. Inconsistent NAP information can confuse search engines and users, leading to lower rankings, decreased visibility, and lost potential customers.

Maintaining NAP consistency involves regularly auditing and updating business listings on various online platforms, directories, and citations to ensure that they reflect the most current and accurate information. This includes popular directories such as Google My Business, Yelp, Facebook, and industry-specific directories relevant to the business’s niche or location. Additionally, businesses should ensure that NAP information is consistent across their own website, social media profiles, and any other online properties they own or manage.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Google My Business, Online reviews, Google Maps optimization, Citation building