User intent, also known as search intent or query intent, refers to the underlying goal or purpose that motivates a user’s search query or online interaction. Understanding user intent is crucial for delivering relevant and valuable content that meets the needs and expectations of users and aligns with their goals and interests. User intent can vary widely depending on the context, keywords, and search queries used, but it generally falls into one of several categories, including informational, navigational, transactional, or commercial investigation.

Analyzing user intent involves examining the keywords, phrases, and context of search queries to infer the user’s underlying motivations and goals. This may involve conducting keyword research, analyzing search trends, and monitoring user behavior and interactions to identify patterns and trends.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Google My Business, Online reviews, NAP consistency, Citation building, Local citations, Google Maps optimization