Site speed refers to the time it takes for a webpage to load completely in a web browser. It is a critical factor in user experience and search engine optimization (SEO), as faster loading times contribute to higher user satisfaction, lower bounce rates, and improved search engine rankings. Slow-loading websites can frustrate users and lead to higher bounce rates, negatively impacting engagement and conversions. Moreover, search engines like Google use site speed as a ranking factor in their algorithms, giving preference to faster-loading websites in search results.

Improving site speed involves optimizing various elements of a website, including code, images, scripts, and server configurations. This can include techniques such as minimizing HTTP requests, optimizing images and media files for web, using browser caching, and reducing server response times. Website owners can use tools like Google PageSpeed Insights and GTmetrix to analyze site speed performance and identify areas for improvement.

Also see: Black hat SEO, Gray hat SEO, Penalty recovery, Duplicate content, Thin content, Content silos, Site architecture, Internal site search, Local SEO, Google My Business, Online reviews, NAP consistency, Citation building, Local citations, Google Maps optimization