An SEO audit is a comprehensive analysis of a website’s search engine optimization performance, structure, and content to identify strengths, weaknesses, and opportunities for improvement. SEO audits help website owners and SEO professionals identify technical issues, on-page optimization issues, and content issues that may be impacting the website’s search engine rankings and visibility. By conducting regular SEO audits, website owners can uncover areas for improvement and develop a strategic plan to optimize their website for better search engine performance.

SEO audits typically cover a wide range of factors, including website structure and navigation, on-page optimization, technical SEO, backlink profile, and content quality and relevance. Some of the key areas examined during an SEO audit include website speed and performance, mobile responsiveness, URL structure, meta tags and headings, internal linking, broken links and redirects, and duplicate content. Additionally, SEO audits may also include competitor analysis and keyword research to identify opportunities for improvement and optimization.

Also see: Redirects, 404 errors, 301 redirects, 302 redirects, HTTPS, SSL certificate, Content gap analysis for SEO, Competitor analysis for SEO, Keyword research tools, SEO plugins, SEO reporting, SEO training, SEO trends, SEO best practices, SEO case studies