A 302 redirect is a type of HTTP status code that indicates that a webpage has been temporarily moved to a new location. Unlike 301 redirects, which indicate a permanent move, 302 redirects are used for short-term purposes and do not pass the full link equity (ranking power) from the old URL to the new one. Instead, 302 redirects instruct search engine bots and web browsers to temporarily redirect users from the old URL to the new one, while preserving the original URL’s indexing status and authority.
302 redirects are commonly used in situations where a webpage needs to be temporarily redirected to a different URL, such as during website maintenance, testing, or A/B testing of different landing pages. However, it’s essential to use 302 redirects judiciously, as they can have implications for SEO and website usability. In some cases, search engines may treat 302 redirects as 301 redirects if they are used for an extended period or if there are multiple redirects between the original and final URLs. To ensure optimal SEO performance, website owners should use 302 redirects sparingly and only for temporary redirects, and consider implementing 301 redirects for permanent URL changes.
Also see: Redirects, 404 errors, 301 redirects, HTTPS, SSL certificate, Content gap analysis for SEO, Competitor analysis for SEO, Keyword research tools, SEO plugins, SEO audits, SEO reporting, SEO training, SEO trends, SEO best practices, SEO case studies
