Customer Relationship Management (CRM) is a strategy and technology that businesses use to manage and analyze interactions and relationships with customers and prospects throughout the customer lifecycle. CRM systems centralize customer data, such as contact information, purchase history, preferences, and interactions, and provide tools and functionalities to help businesses track, manage, and optimize customer relationships.
CRM systems offer a wide range of features and capabilities, including contact management, sales automation, lead management, marketing automation, customer service and support, and analytics and reporting. These tools enable businesses to streamline and automate various aspects of customer relationship management, improve communication and collaboration across teams, and provide personalized and targeted experiences for customers.
Also see: SEO strategies, SEO tools, SEO blogs, SEO forums, Conversion Rate Optimization (CRO), A/B Testing, Influencer Marketing, Viral Marketing, Affiliate Marketing, Retargeting/Remarketing, Content Management System (CMS), Programmatic Advertising, Lead Generation, Market Segmentation, Brand Equity, Marketing Automation
