Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate’s marketing efforts. In affiliate marketing, affiliates promote products or services using unique tracking links or codes provided by the business. When a user clicks on an affiliate link and completes a desired action, such as making a purchase or signing up for a subscription, the affiliate earns a commission or a predefined reward.
To participate in affiliate marketing, businesses typically join affiliate programs or networks, where they can connect with affiliates and manage their partnerships. Affiliates, who can be individuals or companies, promote products or services through various channels, including websites, blogs, social media, email marketing, and advertising. Affiliates may use a range of marketing tactics, such as product reviews, comparison articles, tutorials, or promotional offers, to drive traffic and conversions.
Also see: SEO strategies, SEO tools, SEO blogs, SEO forums, Conversion Rate Optimization (CRO), A/B Testing, Influencer Marketing, Viral Marketing, Retargeting/Remarketing, Customer Relationship Management (CRM), Content Management System (CMS), Programmatic Advertising, Lead Generation, Market Segmentation, Brand Equity, Marketing Automation
