Lead generation is the process of attracting and converting potential customers, or leads, into qualified prospects who have expressed interest in a product or service and are likely to become paying customers. Lead generation strategies involve capturing information from prospects, such as their contact details or demographic information, through various marketing tactics and channels, and then nurturing those leads through the sales funnel until they are ready to make a purchase.

There are many different methods and techniques for generating leads, including content marketing, social media marketing, email marketing, search engine optimization (SEO), paid advertising, events and webinars, and referral programs. Each lead generation tactic is designed to attract the attention of potential customers, provide them with valuable information or offers, and encourage them to take action, such as signing up for a newsletter, downloading a whitepaper, or requesting a demo.

Also see: SEO strategies, SEO tools, SEO blogs, SEO forums, Conversion Rate Optimization (CRO), A/B Testing, Influencer Marketing, Viral Marketing, Affiliate Marketing, Retargeting/Remarketing, Customer Relationship Management (CRM), Content Management System (CMS), Programmatic Advertising, Market Segmentation, Brand Equity, Marketing Automation