Welcome to PageGenie‘s guide to ecommerce keyword research. In this article, we will explore the importance of BigCommerce keyword research and how it can help improve your website’s rankings and conversion rates. We will also provide you with a step-by-step guide to conducting effective keyword research, as well as advanced strategies and tools to enhance your research process. Let’s dive in!
Essential Terms for Ecommerce Keyword Research
When it comes to ecommerce keyword research, there are several essential terms that you need to understand in order to effectively optimize your website and drive organic traffic. In this section, we will define these terms and explore their significance in the keyword research process.
Search Intent: Understanding User Goals
Search intent refers to the primary goal or commercial intent behind a user’s search query. It is crucial to understand what users are searching for and why in order to attract them to your website and convert them into customers. Are they looking for a specific ecommerce site or product?
Are they seeking answers to their questions? By identifying the main keyword they’re using, you can tailor your content to meet their needs and increase your chances of ranking higher in search results.
Search Volume: Prioritizing High-Performing Keywords
Search volume denotes the monthly average number of searches for a specific keyword or phrase. Pinpointing keywords with high search volumes is essential because it lets you zoom in on those with the power to funnel substantial traffic to your website. Beyond that, search volume can also serve as a competition barometer, offering a glimpse into the successful strategies of rivals and highlighting areas where you might gain an advantage.
Keyword Difficulty: Analyzing Competition
Keyword difficulty (KD) is an SEO metric that evaluates how difficult it is to rank on the first page of search results for a specific term. It is presented with a score between 0 and 100, with higher scores indicating higher difficulty.
Understanding keyword difficulty is crucial for competition analysis, as it helps you determine which keywords are worth targeting and which ones may require more effort to rank for. By analyzing keyword difficulty, you can identify opportunities to optimize your content and gain a competitive advantage.
Long-Tail Keywords: The Power of Specificity
Long-tail keywords pack a punch with three or more words in the query. Though they often boast lower search volumes compared to their short-tail counterparts, they excel in drawing in more qualified traffic.
Customers utilizing long-tail keywords usually find themselves deeper into the buying journey and exhibit a higher propensity to convert. When you focus on these long-tail keywords, you open doors to niche markets, boosting the likelihood of steering top-notch traffic to your ecommerce site.
Product Page Keywords vs. Blog Keywords
In ecommerce keyword research, it’s important to differentiate between product page keywords and blog keywords. Product pages, also known as landing pages, are lighter on content but can acquire a significant amount of links. They serve as a source of information about your products, from product descriptions to individual category pages.
On the other hand, blog posts are less likely to rank for competitive keyword terms but offer the benefit of using broader topics to drive high search volume and promote multiple search terms. Understanding the differences between these two types of keywords will help you optimize your website effectively.
Step-by-Step Guide to Keyword Research
Now that you understand the essential terms for ecommerce keyword research, it’s time to dive into the step-by-step process of conducting effective keyword research. By following these steps, you can identify the right keywords to target and optimize your website for improved rankings and visibility.
Taking Stock of Keywords in Your Niche
The first move in keyword research is identifying niche-relevant keywords. Using tools like Google Search Console and Ahrefs, you can see which keywords are already elevating your website’s rank.
Scrutinizing your current rankings helps you pinpoint what content could be improved or needs creation. Note the keywords bringing in traffic, and examine their search volume and relevance to your offerings. This information lays the groundwork for your ongoing keyword strategy.
Identifying Primary Keywords to Target
Once you have a list of keywords from your niche, it’s time to identify the primary keywords you want to target. Consider factors such as search volume, relevance, and user intent when selecting your primary keywords.
Search volume indicates the average monthly searches for a particular keyword and can help you prioritize keywords with higher potential for driving traffic. Relevance ensures that the keywords you choose align with your products or services, increasing the likelihood of attracting qualified leads.
Analyzing Competitor Rankings and Backlinks
Competitor analysis is a crucial step in keyword research. By analyzing your competitors’ rankings and backlinks, you can gain valuable insights into their strategies and identify opportunities for improvement.
Take note of the specific keywords your competitors are targeting and how well they are ranking for those keywords. Analyze their backlink profiles to understand the sources and quality of their backlinks. This information can help you determine the competitiveness of certain keywords and identify gaps in their strategies that you can capitalize on.
Finding Content Gaps and Opportunities
Content gap analysis lets you evaluate existing content, pinpointing areas for improvement. When you compare your content to what your audience seeks, you discover gaps your competitors may not be filling. Seek out topics or keywords relevant to your niche but lacking quality content.
These gaps offer a chance to craft high-quality content that appeals to your target audience. By bridging these gaps, you establish yourself as an industry thought leader and boost organic website traffic.
Considering the “No Strategy” Strategy
Keep an eye on trending search terms in your niche for valuable keyword opportunities. These trends allow you to align your content with market demand and capture a broader audience. Although data and metrics are crucial in keyword research, also trust your instincts and stay current with market trends. Using this “No Strategy” approach, you can catch emerging trends and outpace competitors.
Advanced Strategies for Effective Keyword Research
Now that you have a solid understanding of the essential terms and steps involved in ecommerce keyword research, it’s time to explore some advanced strategies that can take your research to the next level. These strategies will help you uncover underutilized keywords, improve existing content, and leverage your expertise and market observation. Let’s dive in!
The Power of the Keyword Golden Ratio (KGR)
The Keyword Golden Ratio (KGR) measures underused keywords online. It calculates the ratio of Google results with a keyword title to that keyword’s monthly search volume. A lower KGR indicates a better chance to rank well for that keyword.
Using KGR helps you find high-potential, less competitive keywords. These keywords can boost your visibility in search results quickly. Integrating KGR into your keyword research can give you an edge and attract focused traffic to your ecommerce site.
Utilizing Content Gap Analysis for Improvement
Content gap analysis assesses your existing content on specific topics or keywords. It identifies areas for improvement. You compare what you offer to what your audience wants, revealing untapped opportunities. These are gaps your competitors might be overlooking.
Search for topics or keywords relevant to your niche with scarce or poor content. These gaps give you the chance to produce high-quality, informative pieces. Creating this content attracts and engages your target audience. Filling these gaps sets you up as an industry thought leader and boosts your website’s organic traffic.
Emphasizing Expertise and Market Observation
While data and metrics are important in keyword research, it’s also crucial to trust your expertise and stay updated with market trends. As an ecommerce business owner, you have unique insights into your industry and target audience. Pay attention to emerging trends and growing search terms within your niche.
By leveraging your expertise and market observation, you can create content that aligns with current market demands and attracts a wider audience. Don’t be afraid to think outside the box and explore new keyword opportunities that may not be captured by traditional research methods. Your unique perspective can give you a competitive advantage and help you stay ahead of the curve.
Tools and Resources for Ecommerce Keyword Research
When it comes to conducting effective ecommerce keyword research, having the right tools and resources at your disposal can make a significant difference. In this section, we will provide an overview of popular keyword research tools like Google Keyword Planner and SEMrush, highlight their features and benefits, and explore additional resources that can enhance your keyword research process.
Google Keyword Planner: Uncover Valuable Insights
Google Keyword Planner is a free tool provided by Google that allows you to discover new keywords, analyze search volumes, and get insights into keyword performance. It is an essential tool for ecommerce keyword research as it provides valuable data directly from Google’s search engine.
With Google Keyword Planner, you can enter specific keywords or phrases related to your niche and receive a list of keyword ideas along with their average monthly search volumes. This information can help you identify high-performing keywords and prioritize your optimization efforts.
SEMrush: Comprehensive Keyword Research and Analysis
SEMrush is a comprehensive keyword research tool that offers a wide range of features to enhance your keyword research process. It provides in-depth keyword analysis, competitor research, and backlink analysis, among other functionalities.
With SEMrush, you can enter specific keywords or domains and receive detailed information about keyword search volumes, keyword difficulty, and competitor rankings. This data can help you identify opportunities for optimization and gain insights into your competitors’ strategies.
Additional Resources: Marketplaces and Social Media Platforms
In addition to keyword research tools, there are other resources that can provide valuable insights for your ecommerce keyword research. Marketplaces like Amazon and social media platforms like Facebook can serve as knowledge databases for understanding popular search terms and related keywords.
On Amazon, you can use the search bar to see what autocompletes and find related keywords to your products. This can help you identify relevant keywords that are popular among Amazon shoppers. Similarly, on Facebook, you can explore groups and pages related to your niche to gain insights into the language and keywords used by your target audience.
Conclusion: Unlocking the Power of Ecommerce Keyword Research
Throughout this article, we have explored the essential aspects of ecommerce keyword research and its significance in driving organic traffic and improving conversion rates. Let’s recap the key points discussed and reinforce the importance of implementing the strategies and utilizing the tools mentioned.
While you’re here, check out our latest post: The Role of Backlinks in BigCommerce SEO: Building Authority and Relevance