Google Search Console is a free web service provided by Google that allows website owners to monitor, maintain, and troubleshoot their website’s presence in Google search results. It provides valuable insights into how Google crawls, indexes, and ranks a website, allowing website owners to identify and fix issues that may affect their visibility and performance in search engine results pages (SERPs). Google Search Console offers a wide range of features and tools, including performance reports, indexing status, sitemap submission, mobile usability, and security issues detection, to help website owners optimize their website for search engines effectively.

By using Google Search Console, website owners can track the performance of their website in Google search results and identify opportunities for improvement. They can monitor key metrics such as clicks, impressions, click-through rates, and average position to understand how users interact with their website in search results. Moreover, Google Search Console provides valuable insights into technical issues that may affect a website’s visibility and rankings, such as crawl errors, index coverage issues, and mobile usability problems. By addressing these issues and implementing best practices recommended by Google Search Console, website owners can improve their website’s performance and maximize their presence in Google search results.

Also see: Organic traffic, Paid search, Pay-per-click (PPC), Google Analytics, Bing Webmaster Tools