SEO optimization, short for Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (SERPs). It involves various techniques aimed at enhancing the website’s relevance and authority in the eyes of search engines like Google, Bing, and Yahoo. This optimization aims to increase organic, non-paid traffic to a website by improving its ranking for relevant search queries. Key aspects of SEO optimization include keyword research, on-page optimization, and building high-quality backlinks from reputable sources.

In practice, SEO optimization involves analyzing search engine algorithms to understand how they rank websites and then implementing strategies to align with those algorithms. This often includes optimizing website content with relevant keywords, improving website structure and navigation for better user experience, and acquiring backlinks from authoritative websites.

Also see: Marketing strategy, Content creation, Digital advertising, Email marketing, Branding, Content distribution, Data analytics