Digital advertising refers to the marketing strategy of promoting products, services, or brands through various digital channels. Unlike traditional advertising methods such as print or television, digital advertising leverages online platforms to reach target audiences. This can include display ads, search engine marketing (SEM), social media ads, video ads, email marketing, and native advertising. Digital advertising offers marketers precise targeting options, allowing them to reach specific demographics, interests, and behaviors, maximizing the effectiveness of their campaigns.

One of the key advantages of digital advertising is its ability to track and measure campaign performance in real-time. Marketers can analyze metrics such as impressions, clicks, conversions, and return on investment (ROI) to evaluate the success of their campaigns and make adjustments as needed. Additionally, digital advertising offers flexibility in terms of budget allocation and campaign duration, allowing marketers to optimize their strategies based on results and market trends. With the increasing shift towards online consumption, digital advertising has become an essential component of modern marketing strategies.

Also see: Marketing strategy, Content creation, SEO optimization, Social media marketing, Email marketing, Branding, Content distribution