SEO Content Gameplan for massagetools.com

Here’s the custom content plan for massagetools.com generated by PageGenie.

This content plan aligns your website’s content with your product’s unique selling points and addresses the needs and interests of your target audience. Use this plan to increase search engine result impressions and improve user engagement metrics.

domain_array: [“massagetools.com”, “spaandequipment.com”, “spasource.com”]
estimated_traffic_array: [“Estimated Traffic: 3,579 monthly visitors”, “Estimated Traffic: 24,720 monthly visitors”, “Estimated Traffic: 4,531 monthly visitors”]

Step 2. Create new values:
– user_firstname = Russell
– user_lastname = null
– user_brand = MassageTools
– user_traffic = Estimated Traffic: 3,579 monthly visitors
– competitor_1_traffic = Estimated Traffic: 24,720 monthly visitors
– competitor_2_traffic = Estimated Traffic: 4,531 monthly visitors

Step 3. Browse the internet to review the user’s business’s website to understand its business model, products/services, and target customers. Do the same for both of the competitor websites. If you can’t browse the website(s), say “An error prevented the website {user_website} from being reviewed.”

Introduction

MassageTools (massagetools.com)

• MassageTools offers a wide range of massage tables, chairs, and accessories for spa owners and massage therapists.
• Products include portable massage tables, stationary tables, electric lift tables, massage chairs, bolsters, and massage oils/lotions.
• Their focus is on providing high-quality and durable products that can cater to different customer needs and requirements.
• Estimated Traffic: 3,579 monthly visitors

Competitor 1 – Spa and Equipment (spaandequipment.com)

• Spa and Equipment provides various spa equipment, furniture, and accessories, including massage tables and chairs.
• Their products cater to different budgets and preferences, offering options like hydraulic massage tables, lightweight portable tables, and luxury massage chairs.
• They target a vast audience, including spa owners, salon owners, and estheticians, by providing comprehensive salon and spa solutions.
• Estimated Traffic: 24,720 monthly visitors

Competitor 2 – Spa Source (spasource.com)

• Spa Source specializes in supplying equipment and tools to spas, salons, and wellness centers.
• Some of their products include massage tables, chairs, towel warmers, facial steamers, and sterilization equipment.
• They aim to offer high-quality, long-lasting, and affordable solutions for their customers, focusing on meeting all the needs of a professional spa setup.
• Estimated Traffic: 4,531 monthly visitors

Step 5. Do Keyword Research and create a keyword list: Generate a list of 100 SEO keywords that will allow the user to match or outperform their competitors, e.g., consider relevant keyword factors such as monthly search volume, keyword relevance, keyword difficulty, user’s and competitor’s current keyword rankings, etc.

Step 6. Sort the 100-keyword list by descending search volume.

Targeted Keywords

Here are the first 15 out of 100 targeted keywords likely to help MassageTools match or outperform its competitors’ organic traffic generation and attract spa owners interested in massage tables and chairs. Keyword selection…

1. massage tools
2. massage table
3. portable massage table
4. electric massage table
5. massage chair
6. spa equipment
7. spa supplies
8. salon equipment
9. massage table accessories
10. massage table sheets
11. massage oils
12. massage lotions
13. massage bolsters
14. spa furniture
15. spa accessories

Looking to outperform spaandequipment.com and spasource.com? Schedule a brief call with Russell at PageGenie to receive your full Content Blueprint complete with a list of 100 targetted high volume, longtail, and niche keywords and 50 optimized article titles. Learn how PageGenie continually optimizes and executes your content marketing plan by generating algorithm-pleasing content without you lifting a finger. Receive your full Content Blueprint.

Step 8. Identify content pillar topics and subtopics:
1. Massage Tables
– Portable massage tables
– Electric massage tables
– Stationary massage tables
2. Massage Chairs
3. Spa Equipment and Supplies
– Massage table accessories
– Massage table sheets
– Massage oils/lotions
4. Spa Furniture and Design
5. Maintaining and Upgrading Spa Equipment

Step 9. Map related keywords to each topic and subtopic:
1. Massage Tables
– massage table
– portable massage table
– electric massage table
– stationary massage table
2. Massage Chairs
– massage chair
3. Spa Equipment and Supplies
– spa equipment
– spa supplies
– massage table accessories
– massage table sheets
– massage oils
– massage lotions
4. Spa Furniture and Design
– spa furniture
– salon equipment
5. Maintaining and Upgrading Spa Equipment
– massage bolsters
– spa accessories

Content Strategy

Pillar Topic 1: Massage Tables

Subtopic: Portable Massage Tables

• massage table
• portable massage table

Subtopic: Electric Massage Tables

• electric massage table

Subtopic: Stationary Massage Tables

• stationary massage table

Pillar Topic 2: Massage Chairs

• massage chair

Pillar Topic 3: Spa Equipment and Supplies

Subtopic: Massage Table Accessories

• massage table accessories

Subtopic: Massage Table Sheets

• massage table sheets

Subtopic: Massage Oils and Lotions

• massage oils
• massage lotions

Pillar Topic 4: Spa Furniture and Design

• spa furniture
• salon equipment

Pillar Topic 5: Maintaining and Upgrading Spa Equipment

• massage bolsters
• spa accessories

Step 11. Draft five optimized article titles based on the targeted keywords and topics/subtopics:
1. “Top 10 Portable Massage Tables for Convenient and Efficient Spa Treatments”
2. “The Ultimate Guide to Electric Massage Tables: Benefits, Features, and Tips”
3. “Essential Spa Equipment and Supplies Every Spa Owner Needs”
4. “Enhancing Your Spa: Furnishing and Design Ideas for a Luxurious Spa Experience”
5. “Maintaining and Upgrading Your Spa Equipment: Tips for Longevity and Performance”

Step 13. Draft a 1500-word article outline. Assume you are creating an outline for the first article title on your list of titles.

Article Title: “Top 10 Portable Massage Tables for Convenient and Efficient Spa Treatments”

I. Introduction
A. Importance of portable massage tables
B. Overview of top 10 portable massage tables

II. Product 1: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

III. Product 2: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

IV. Product 3: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

V. Product 4: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

VI. Product 5: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

VII. Product 6: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

VIII. Product 7: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

IX. Product 8: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

X. Product 9: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

XI. Product 10: [Product Name and Brand] Portable Massage Table
A. Features
B. Pros
C. Cons
D. What makes it stand out

XII. Conclusion
A. Recap of the top 10 portable massage tables
B. Encourage spa owners to choose the portable massage table that best suits their needs

This outline provides a solid structure for an engaging, informative article that aligns with this SEO content strategy and drives readers further down your funnel onto your collections and product pages where they are converted from readers into shoppers and ultimately, paying customers.

Receive your Free 1500-word Article

Did you know?

PageGenie has industry experts who review and edit your content for technical accuracy and imbue personality and human experience into every article. PageGenie combines the best benefits of human experts and machine learning to up-level your brand's content marketing. Have PageGenie generate bespoke content that places your brand on top of mind and at the top of Google's search results.
Schedule a call with Russell and along with learning how we'll increase your organic traffic, you'll receive a sample article that you are free to use whether you onboard with us or not. Click here to schedule a brief call now.