SEO Content Gameplan for

Below, you’ll find SEO-related data on your brand’s and your competitor’s website and a head-to-head comparison of the most highly-trafficked blog pages on your domain.

Google uses over 14,000 factors to rank your webpages among millions of others. Use the correlative data in this report to see what’s working for your brand… and what isn’t. Is it the word count? Maybe it’s the low page score  implying that there are technical issues (such as slow loading times) with your blog pages.

If you’re interested in a service that utilizes AI and human editors to adapt to Google’s constantly changing algorithms and increase your brand’s organic search traffic, talk to us.

Table of Contents

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Here’s the custom content plan for generated by PageGenie.

This content plan aligns your website’s content with your product’s unique selling points and addresses the needs and interests of your target audience. Use this plan to increase search engine result impressions and improve user engagement metrics.


Karla Starr (

  • Karla Starr specializes in data communications consulting and workshops tailored to chief marketing officers and marketing teams.
  • Services include accessible and engaging data visualization training, storytelling around key insights, and improving data communication skills within organizations.
  • Starr’s offerings are based on her background as a renowned communication and psychology expert with impactful writing experience.

Competitor 1 – Duarte (

  • Duarte provides a comprehensive catalogue of storytelling and public speaking consultancy services, workshops, and resources.
  • Their offerings cater primarily to marketing leaders and C-suite executives, with content focused on captivating presentations, storytelling for insights, and impactful visual communications.
  • Rooted in proven communication techniques and methodologies, Duarte services add value in translating data into decision-driven narratives.

Competitor 2 – IDEO (

  • IDEO is a global design and innovation consultancy that delivers a range of creative workshops and training, often targeted at marketing executives and innovators.
  • They take a more inventive approach to data communication, notably through human-centered design thinking and storytelling techniques.
  • IDEO emphasizes empathy and contextual understanding in its consulting programs and design services as a means to improve overall communication quality and actionable outcomes.

Targeted Keywords

Here are the first 15 out of 100 targeted keywords likely to help Karla Starr match or outperform its competitors’ organic traffic generation and attract Chief marketing officers interested in Data communications consulting and workshops. Keyword selection is based on a combination of high monthly search volume, low-to-medium keyword difficulty, your website’s content, competitors’ current keyword rankings, and several other factors.
1. data storytelling
2. data visualization workshops
3. presentation skills training
4. marketing data communication
5. storytelling techniques
6. data-driven marketing
7. communication workshops
8. executive presentation training
9. data interpretation skills
10. data visualization consulting
11. visual storytelling
12. CMO workshops
13. data analytics storytelling
14. public speaking workshops
15. data-driven insights

Looking to outperform Duarte and Ideo? Schedule a brief call with Russell at PageGenie to receive your full Content Blueprint complete with a list of 100 targetted high volume, longtail, and niche keywords and 50 optimized article titles. Learn how PageGenie continually optimizes and executes your content marketing plan by generating algorithm-pleasing content without you lifting a finger. Receive your full Content Blueprint.

Content Pillar Topics and Subtopics

  • Data Storytelling and Visualization
    • Crafting Data Narratives
    • Selecting the Right Data Visualization Techniques
    • Ensuring Clear and Accurate Data Interpretation
    • Associated Keywords: data storytelling, data visualization workshops, storytelling techniques, visual storytelling, data analytics storytelling
  • Presentation Skills and Public Speaking
    • Mastering Presentation Delivery Techniques
    • Customizing Presentation Content for Marketing Leaders
    • Building Confidence in Public Speaking
    • Associated Keywords: presentation skills training, executive presentation training, public speaking workshops
  • Data-Driven Marketing and Insights
    • Maximizing Value from Marketing Data
    • Implementing Data-Based Decision-Making
    • Leveraging Insights for Strategic Growth
    • Associated Keywords: marketing data communication, data-driven marketing, data-driven insights, data interpretation skills
  • Communication Workshops and Training for CMOs
    • Honing CMO Communication Expertise
    • Adapting Workshops to Suit Marketing Team Needs
    • Developing Emotional Intelligence in Leadership
    • Associated Keywords: communication workshops, CMO workshops, data visualization consulting, empathy in leadership

SEO-Optimized Article Titles

  1. Title: “Master the Art of Data Storytelling: 7 Techniques for CMOs to Maximize Impact”
    Rationale: This title combines the high-priority keywords ‘data storytelling’ and ‘CMOs’, focusing on the user’s target audience and emphasizing actionable techniques.

  2. Title: “Creating Compelling Narratives: How Data Visualization Workshops Empower Marketing Teams”
    Rationale: By invoking the terms ‘data visualization workshops’ and ‘marketing teams’, this title highlights the specific services offered by the user and implies the potential benefits for the target audience.

  3. Title: “Maximize Your Impact as a CMO: Top Presentation Skills Training for Marketing Leaders”
    Rationale: This title effectively uses the high-priority keywords ‘CMO’, ‘marketing leaders’, and ‘presentation skills training’, positioning the content as valuable resources for the target audience.

  4. Title: “Unlock the Power of Data-Driven Marketing: Enhance Your Communication with Custom Workshops”
    Rationale: By combining ‘data-driven marketing’ and ‘communication workshops’, this title appeals to the target audience and underlines the user’s specialty in connecting data and communication.

  5. Title: “From Insights to Action: Harness Visual Storytelling to Accelerate Your Marketing Success”
    Rationale: This focuses on the keywords ‘visual storytelling’ and ‘marketing success’, suggesting that mastering this skill can lead to better outcomes for the target audience in their professional roles.

1500-word Article Outline based on the First Article Title

I. Introduction
A. Importance of data storytelling in modern marketing
B. Role of CMOs in leveraging data storytelling for maximum impact
C. Preview of the 7 techniques discussed in the article

II. Technique 1: Know Your Audience
A. Understanding the needs of stakeholders
B. Tailoring stories to different audiences
C. Quick tips for adapting data narratives to various situations

III. Technique 2: Humanize the Data
A. Highlighting the people behind the numbers
B. Cultivating empathy and connection through storytelling
C. Using examples and anecdotes for greater engagement

IV. Technique 3: Simplify Your Visuals
A. Determining the best visualization techniques for your data
B. Striving for clarity and simplicity in your visual design
C. Avoiding common pitfalls in data visualization

V. Technique 4: Establish a Clear Narrative Arc
A. Crafting a beginning, middle, and end for your data story
B. Emphasizing key insights and takeaways throughout the narrative
C. Structuring data stories in a way that guides the audience to a clear conclusion

VI. Technique 5: Make it Actionable
A. Connecting the narrative to specific actions or recommendations
B. Empowering decision-makers with valuable and actionable insights from data
C. Encouraging a proactive response to your data storytelling efforts

VII. Technique 6: Balance Emotion and Data
A. Combining compelling stories with objective data
B. Building credibility through accurate representation of data
C. Integrating emotion and logic for a powerful narrative

VIII. Technique 7: Practice and Refine Your Storytelling Skills
A. Recognizing the importance of continuous learning and improvement
B. Regularly reviewing new data storytelling techniques and best practices
C. Engaging in peer feedback and critique to enhance your storytelling abilities

IX. Conclusion
A. Recap of the 7 data storytelling techniques discussed
B. Encouraging CMOs to prioritize data storytelling as a vital skill in modern marketing
C. Final thoughts on the impact of effective data storytelling on marketing success

This outline provides a solid structure for an engaging, informative article that aligns with this SEO content strategy and drives readers further down your funnel onto your collections and product pages where they are converted from readers into shoppers and ultimately, paying customers.

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Did you know?

PageGenie has industry experts who review and edit your content for technical accuracy and imbue personality and human experience into every article. PageGenie combines the best benefits of human experts and machine learning to up-level your brand's content marketing. Have PageGenie generate bespoke content that places your brand on top of mind and at the top of Google's search results.
Schedule a call with Russell and along with learning how we'll increase your organic traffic, you'll receive a sample article that you are free to use whether you onboard with us or not. Click here to schedule a brief call now.

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