SEO Content Gameplan for

Below, you’ll find SEO-related data on your brand’s and your competitor’s website and a head-to-head comparison of the most highly-trafficked blog pages on your domain.

Google uses over 14,000 factors to rank your webpages among millions of others. Use the correlative data in this report to see what’s working for your brand… and what isn’t. Is it the word count? Maybe it’s the low page score¬† implying that there are technical issues (such as slow loading times) with your blog pages.

If you’re interested in a service that utilizes AI and human editors to adapt to Google’s constantly changing algorithms and increase your brand’s organic search traffic, talk to us.

Table of Contents

   Reading time 7

Here’s the custom content plan for generated by PageGenie.

This content plan aligns your website’s content with your product’s unique selling points and addresses the needs and interests of your target audience. Use this plan to increase search engine result impressions and improve user engagement metrics.


Informa (

  • Informa offers a wide selection of furniture products, including home and office furniture, as well as outdoor furniture and decoration items.
  • The company focuses on providing a user-friendly shopping experience through its online store, offering a diverse range of designs, materials, and styles to cater to various customer preferences.
  • Informa targets Indonesian homeowners looking for functional yet stylish furniture and decorations for their spaces.

Competitor 1 – Dekoruma (

  • Dekoruma is an online furniture and home decor store catering to customers looking for affordable design and quality.
  • With a vast selection of furniture, decorations, and other home improvement products, Dekoruma products are designed to suit every taste and budget.
  • Dekoruma also offers design consultation services to help customers create personalized and aesthetically pleasing spaces.

Competitor 2 – Ikea (

  • Ikea is a global furniture retailer, known for its affordable, flat-pack furniture and unique in-store shopping experience.
  • In Indonesia, Ikea offers a wide range of home furnishing products aimed at middle-class consumers, covering living rooms, bedrooms, kitchens, bathrooms, and outdoor spaces.
  • Ikea combines accessibility, functionality, and sustainability in its products, focusing on minimalistic design and efficient use of space.

Targeted Keywords

Here are the first 15 out of 100 targeted keywords likely to help Informa match or outperform its competitors’ organic traffic generation and attract Home Ownee interested in Furniture. Keyword selection is based on a combination of high monthly search volume, low-to-medium keyword difficulty, your website’s content, competitors’ current keyword rankings, and several other factors.
1. home furniture
2. bedroom furniture
3. living room furniture
4. outdoor furniture
5. dining furniture
6. modern furniture
7. office furniture
8. sofa
9. bed
10. chair
11. table
12. wardrobe
13. kitchen set
14. mattress
15. Indonesian furniture

Looking to outperform Dekoruma and Ikea? Schedule a brief call with Russell at PageGenie to receive your full Content Blueprint complete with a list of 100 targetted high volume, longtail, and niche keywords and 50 optimized article titles. Learn how PageGenie continually optimizes and executes your content marketing plan by generating algorithm-pleasing content without you lifting a finger. Receive your full Content Blueprint.

Content Pillar Topics and Subtopics

  • Home Furniture
    • Tips for Choosing the Perfect Sofa
    • Space Saving Furniture Ideas
    • Mixing Styles and Materials in Home Decor
    • Associated Keywords: home furniture, sofa, chair, table, Indonesian furniture
  • Bedroom Furniture
    • Selecting the Right Bed for Your Bedroom
    • Designing Functional and Stylish Wardrobes
    • The Importance of Choosing the Right Mattress
    • Associated Keywords: bedroom furniture, bed, wardrobe, mattress
  • Living Room Furniture
    • Top Trends in Living Room Design
    • Creating Cozy Living Spaces with the Right Furniture
    • Enhancing Living Spaces with Accent Furniture
    • Associated Keywords: living room furniture, sofa, chair, table
  • Outdoor Furniture
    • Designing Outdoor Spaces for Relaxation and Entertaining
    • Weather-Resistant Furniture for All Seasons
    • The Latest Trends in Outdoor Furniture Materials
    • Associated Keywords: outdoor furniture, garden furniture, patio furniture
  • Office Furniture
    • The Impact of Ergonomic Furniture on Productivity
    • Designing an Office Space for Comfort and Functionality
    • How to Choose the Right Office Chairs and Desks for Your Space
    • Associated Keywords: office furniture, ergonomic office chairs

Article Title Ideas

  1. “7 Essential Items for Every Living Room: Creating a Comfy, Functional Space”
  2. “Choosing the Perfect Outdoor Furniture: Top Materials and Styles for Every Season”
  3. “Transforming Your Bedroom: Smart Ideas for Organizing Storage and Selecting Furniture”
  4. “The Benefits of Ergonomic Office Furniture: Boosting Comfort and Productivity in the Workspace”
  5. “An Expert Guide to Mixing and Matching Furniture Styles for an Eclectic Home Design”

Proposed Article Outline for Title 1

Title: 7 Essential Items for Every Living Room: Creating a Comfy, Functional Space

I. Introduction
– Hook: A well-designed living room involves a delicate balance between functionality, comfort, and style.
– Preview of key elements of living room design

II. Comfortable Seating
– Importance of selecting the right sofa
– Supporting seating: chairs, accent chairs, corner seating
– Using cushions, throws, and rugs for added comfort

III. Coffee Tables and Side Tables
– Role of tables in living room functionality
– Mixing styles and materials for an eclectic yet harmonious look

IV. Storage Solutions
– Choosing stylish and practical storage options, such as shelves, cabinets, and sideboards
– Managing clutter and keeping living spaces tidy

V. Lighting
– Incorporating different types of lighting into the living room (ambient, task, accent)
– Selecting fixtures that complement the overall style of the room

VI. Decorative Items
– Decorating with artwork, mirrors, and plants
– Choosing a focal point for the living room

VII. Soft Furnishings
– Using curtains, rugs, and cushions to enhance comfort and style in living spaces
– How to mix patterns and textures for a visually interesting room

VIII. Conclusion
– Recap of essential elements for a comfy, functional living room
– Encouragement to experiment with furniture and decor items to create a personalized living space

This outline provides a solid structure for an engaging, informative article that aligns with this SEO content strategy and drives readers further down your funnel onto your collections and product pages where they are converted from readers into shoppers and ultimately, paying customers.

Receive your Free 1500-word Article

Did you know?

PageGenie has industry experts who review and edit your content for technical accuracy and imbue personality and human experience into every article. PageGenie combines the best benefits of human experts and machine learning to up-level your brand's content marketing. Have PageGenie generate bespoke content that places your brand on top of mind and at the top of Google's search results.
Schedule a call with Russell and along with learning how we'll increase your organic traffic, you'll receive a sample article that you are free to use whether you onboard with us or not. Click here to schedule a brief call now.

High-quality SEO content for your brand.

Automated. At scale.

PageGenie leverages data, automation, and AI to publish large quantities of high-quality SEO content on your e-commerce store at a fraction of the cost of hiring traditional SEO agencies.

Conversion rate optimization