SEO Content Gameplan for

Below, you’ll find SEO-related data on your brand’s and your competitor’s website and a head-to-head comparison of the most highly-trafficked blog pages on your domain.

Google uses over 14,000 factors to rank your webpages among millions of others. Use the correlative data in this report to see what’s working for your brand… and what isn’t. Is it the word count? Maybe it’s the low page score¬† implying that there are technical issues (such as slow loading times) with your blog pages.

If you’re interested in a service that utilizes AI and human editors to adapt to Google’s constantly changing algorithms and increase your brand’s organic search traffic, talk to us.

Table of Contents

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Here’s the custom content plan for generated by PageGenie.

This content plan aligns your website’s content with your product’s unique selling points and addresses the needs and interests of your target audience. Use this plan to increase search engine result impressions and improve user engagement metrics.



  • INFORMA offers a wide range of home and living products, including furniture, home accessories, and kitchenware. Their target audience includes home makers, home owners, bachelors, and families.
  • They focus on providing high-quality products at competitive prices in various styles to cater to different tastes and preferences.
  • Their product offering is extensive, encompassing everything needed to furnish and decorate a home.

Competitor 1 – Dekoruma (

  • Dekoruma is an online marketplace for home and living products and services, offering a vast selection of furniture, home accessories, and other home-related items.
  • They cater to a variety of tastes and budgets, targeting home makers, home owners, as well as families, and bachelors.
  • They offer design inspiration and ideas through their blog, helping customers create their ideal homes.

Competitor 2 – Atria Puri Indah (

  • Atria Puri Indah is a home furnishing company that provides contemporary, modern, and minimalist home and living products.
  • They offer both furniture and home accessories, targeting home makers, bachelors, families, as well as home owners.
  • Atria Puri Indah focuses on high-quality products and customer satisfaction.

Targeted Keywords

Here are the first 15 out of 100 targeted keywords likely to help INFORMA match or outperform its competitors’ organic traffic generation and attract home makers, home owners, bachelors, and families interested in Home and Living products. Keyword selection is based on a combination of high monthly search volume, low-to-medium keyword difficulty, your website’s content, competitors’ current keyword rankings, and several other factors.
1. home furniture
2. living room furniture
3. luxury living
4. bedroom furniture
5. kitchen accessories
6. interior design
7. home decorating ideas
8. modern furniture
9. home accessories
10. contemporary home
11. minimalist home design
12. home organization
13. home office ideas
14. small living space solutions
15. family living spaces

Looking to outperform Dekoruma and Atria Puri Indah? Schedule a brief call with Russell at PageGenie to receive your full Content Blueprint complete with a list of 100 targetted high volume, longtail, and niche keywords and 50 optimized article titles. Learn how PageGenie continually optimizes and executes your content marketing plan by generating algorithm-pleasing content without you lifting a finger. Receive your full Content Blueprint.

Content Pillar Topics and Subtopics

  • Home Design and Trends
    • Interior Design Styles
    • 2023 Design Trends
    • Color Schemes for a Modern Home
    • Associated Keywords: interior design, home decorating ideas, contemporary home, minimalist home design
  • Home Furniture
    • Choosing the Right Furniture
    • Furnishing on a Budget
    • Customizing Furniture for Your Space
    • Associated Keywords: home furniture, living room furniture, bedroom furniture, modern furniture
  • Kitchen and Dining
    • Kitchen Accessories and Gadgets
    • Creating a Functional Kitchen Space
    • Dining Room Designs and Ideas
    • Associated Keywords: kitchen accessories, home accessories
  • Space Optimization
    • Home Organization Tips
    • Small Space Living Solutions
    • Stylish Storage Ideas
    • Associated Keywords: home organization, small living space solutions
  • Family-centered Spaces
    • Designing Family Living Spaces
    • Kid-friendly Home Decorating
    • Home Office Setup Ideas
    • Associated Keywords: family living spaces, home office ideas

Optimized Article Titles

  1. “Embrace the 2023 Home Design Trends: Discover What’s in and What’s Out”
  2. “Budget Meets Luxury: How to Furnish Your Home on a Budget without Compromising Style”
  3. “Kitchen Accessories to Elevate Your Home Cooking: Find the Must-Have and the Coolest Gadgets of the Year”
  4. “Maximize Your Small Space: Clever Storage Solutions and Tips for Compact Living”
  5. “Creating the Perfect Home Office Setup: How to Design Your Ideal Workspace for Productivity and Comfort”

Outline for a 1500-word Article Based on the First Article Title

Title: “Embrace the 2023 Home Design Trends: Discover What’s in and What’s Out”
I. Introduction
A. Brief overview of home design trends
B. Importance of staying in tune with design trends

II. Top Design Trends for 2023
A. List the top design trends
B. Explain each design trend
– Example: Sustainable, eco-friendly materials
– Example: Bold, vibrant colors
– Example: Biophilic design (bringing nature indoors)

III. Trends to Avoid or Retire in 2023
A. List the trends to avoid
B. Explain why these trends are outdated or not recommended
– Example: Shiplap or barn doors
– Example: Too many DIY projects
– Example: Matching furniture sets

IV. Practical Tips for Implementing 2023 Design Trends
A. Making changes to your existing space
B. Timing and budget considerations
C. How to blend new trends with existing home design

V. When to Go Against the Trend
A. Importance of personal style and preferences
B. Examples of successful non-trendy designs
C. Tips for achieving timeless home design

VI. Conclusion
A. Recap of 2023 home design trends and tips
B. Encouragement to explore and embrace new trends while maintaining personal style

This outline provides a solid structure for an engaging, informative article that aligns with this SEO content strategy and drives readers further down your funnel onto your collections and product pages where they are converted from readers into shoppers and ultimately, paying customers.

Receive your Free 1500-word Article

Did you know?

PageGenie has industry experts who review and edit your content for technical accuracy and imbue personality and human experience into every article. PageGenie combines the best benefits of human experts and machine learning to up-level your brand's content marketing. Have PageGenie generate bespoke content that places your brand on top of mind and at the top of Google's search results.
Schedule a call with Russell and along with learning how we'll increase your organic traffic, you'll receive a sample article that you are free to use whether you onboard with us or not. Click here to schedule a brief call now.

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