SEO Content Gameplan for https://bellwethercoffee.com/

Below, you’ll find SEO-related data on your brand’s and your competitor’s website and a head-to-head comparison of the most highly-trafficked blog pages on your domain.

Google uses over 14,000 factors to rank your webpages among millions of others. Use the correlative data in this report to see what’s working for your brand… and what isn’t. Is it the word count? Maybe it’s the low page score¬† implying that there are technical issues (such as slow loading times) with your blog pages.

If you’re interested in a service that utilizes AI and human editors to adapt to Google’s constantly changing algorithms and increase your brand’s organic search traffic, talk to us.

Table of Contents

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Here’s the custom content plan for https://bellwethercoffee.com/ generated by PageGenie.

This content plan aligns your website’s content with your product’s unique selling points and addresses the needs and interests of your target audience. Use this plan to increase search engine result impressions and improve user engagement metrics.

Step 2. Create new values:
– user_firstname = “Russell”
– user_lastname = “”
– user_brand = “Bellwether Coffee”

Step 3. Browse the internet to review the user’s business’s website to understand its business model, products/services, and target customers. Do the same for both of the competitor websites.
– User’s business: bellwethercoffee.com
– Competitor 1: loring.com
– Competitor 2: stronghold-technology.com

Print a response:

Introduction

Bellwether Coffee (bellwethercoffee.com)

  • Bellwether Coffee specializes in zero-emissions, electric coffee roasters that offer a cleaner, more sustainable method of roasting coffee beans.
  • They offer the Bellwether Roaster, a compact, user-friendly machine designed for coffee shop owners and other businesses looking to roast their own coffee beans on-site.
  • Bellwether Coffee also provides roasting software that helps users create custom roast profiles, as well as a traceable and transparent supply chain for purchasing green coffee beans.

Competitor 1 – Loring Smart Roast (loring.com)

  • Loring Smart Roast is known for its high-efficiency coffee roasters, offering energy-saving machines that focus on consistency and precision.
  • Their product line includes the A15 Merlin, S15 Falcon, and S70 Peregrine coffee roasters, targeting different segments of the market, from small specialty roasters to large commercial roasters.
  • Loring emphasizes the importance of reducing carbon emissions and energy consumption, offering environmentally conscious solutions for coffee roasting.

Competitor 2 – Stronghold Technology (stronghold-technology.com)

  • Stronghold Technology offers a variety of coffee roasting equipment, including their Smart Roaster that is designed to simplify the process of coffee roasting.
  • Equipped with a proprietary operating system, temperature control system, and custom roast profiles, Stronghold Technology aims to ensure consistency and quality in every batch of roasted coffee.
  • Their products cater to a wide range of customers, from small home roasters to large commercial coffee roasting operations.

Step 5. Do Keyword Research and create a keyword list: Generate a list of 100 SEO keywords that will allow the user to match or outperform their competitors.

Step 6. Sort the 100-keyword list by descending search volume.

Print a response:

Targeted Keywords

Here are the first 15 out of 100 targeted keywords likely to help Bellwether Coffee match or outperform its competitors’ organic traffic generation and attract coffee shop owners interested in coffee roasting machines. Keyword selection is based on a combination of high monthly search volume, low-to-medium keyword difficulty, your website’s content, competitors’ current keyword rankings, and several other factors.
– coffee roasting machine
– commercial coffee roaster
– eco-friendly coffee roaster
– electric coffee roaster
– sustainable coffee roasting
– small batch coffee roaster
– coffee roasting equipment
– zero-emissions coffee roaster
– coffee shop equipment
– bean to cup coffee roasting
– roasting software
– roast profile creation
– green coffee bean supplier
– coffee roasting technology
– on-site coffee roasting

Step 8. Identify content pillar topics and subtopics:
– Coffee Roasting Machines
– Eco-Friendliness and Sustainability
– Roasting Software and Technology
– Green Coffee Beans
– Coffee Shop Operations

Step 9. Map related keywords to each topic and subtopic:

Content Pillar Topics and Subtopics

  • Coffee Roasting Machines
    • Commercial Coffee Roasters
    • Small Batch Coffee Roasters
    • Associated Keywords: coffee roasting machine, commercial coffee roaster, electric coffee roaster, small batch coffee roaster, coffee roasting equipment, bean to cup coffee roasting, on-site coffee roasting
  • Eco-Friendliness and Sustainability
    • Zero-Emissions Coffee Roasting
    • Sustainable Coffee Roasting Practices
    • Associated Keywords: eco-friendly coffee roaster, sustainable coffee roasting, zero-emissions coffee roaster
  • Roasting Software and Technology
    • Roast Profile Creation
    • Coffee Roasting Technology
    • Associated Keywords: roasting software, roast profile creation, coffee roasting technology
  • Green Coffee Beans
    • Green Coffee Bean Supplier
    • Traceable and Transparent Supply Chain
    • Associated Keywords: green coffee bean supplier
  • Coffee Shop Operations
    • Coffee Shop Equipment
    • On-Site Coffee Roasting
    • Associated Keywords: coffee shop equipment, on-site coffee roasting

Step 11. Generate Article Titles: Craft 5 SEO-optimized, catchy article titles:

  1. The Ultimate Guide to Choosing the Right Coffee Roasting Machine for Your Coffee Shop
  2. Eco-Friendly Coffee Solutions: How Zero-Emissions Coffee Roasters Make a Difference
  3. Mastering Your Roast Profiles: How Customizable Roasting Software Changes the Game
  4. Sourcing Green Coffee Beans: How Bellwether Coffee Ensures Traceability and Quality
  5. Equip Your Coffee Shop with the Perfect Roasting Machine: On-Site Roasting Simplified

Step 13. Using the content topic relationships gathered in the steps 8 and 9, create a content calendar that contains the target publish date and assigned topic.

Step 14. Print a response:
Heads up, Russell: Your Content Calendar for the next 5 weeks has been scheduled below:

  • Week 1: The Ultimate Guide to Choosing the Right Coffee Roasting Machine for Your Coffee Shop
  • Week 2: Eco-Friendly Coffee Solutions: How Zero-Emissions Coffee Roasters Make a Difference
  • Week 3: Mastering Your Roast Profiles: How Customizable Roasting Software Changes the Game
  • Week 4: Sourcing Green Coffee Beans: How Bellwether Coffee Ensures Traceability and Quality
  • Week 5: Equip Your Coffee Shop with the Perfect Roasting Machine: On-Site Roasting Simplified

Print a response:
Looking to outperform Loring Smart Roast and Stronghold Technology? Schedule a brief call with Russell at PageGenie to receive your full Content Blueprint complete with a list of 100 targetted high volume, longtail, and niche keywords and 50 optimized article titles. Learn how PageGenie continually optimizes and executes your content marketing plan by generating algorithm-pleasing content without you lifting a finger. Receive your full Content Blueprint.

This outline provides a solid structure for an engaging, informative article that aligns with this SEO content strategy and drives readers further down your funnel onto your collections and product pages where they are converted from readers into shoppers and ultimately, paying customers.

Receive your Free 1500-word Article

Did you know?

PageGenie has industry experts who review and edit your content for technical accuracy and imbue personality and human experience into every article. PageGenie combines the best benefits of human experts and machine learning to up-level your brand's content marketing. Have PageGenie generate bespoke content that places your brand on top of mind and at the top of Google's search results.
Schedule a call with Russell and along with learning how we'll increase your organic traffic, you'll receive a sample article that you are free to use whether you onboard with us or not. Click here to schedule a brief call now.

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