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Knowing how to create a landing page on Shopify is an important ability for ecommerce marketing directors and owners wanting to enhance their online visibility. A well-designed landing page can significantly drive traffic and sales by showcasing your products or services in the best possible light. To start, this blog post will explain how to design an effective Shopify landing page that is both visually appealing and optimized for search engines.

Beginning the process of creating a successful Shopify landing page entails configuring your store with an appropriate theme, inputting products, personalizing the look and feel of your site, and establishing payment options. Next, we’ll explore the steps involved in creating a high-converting landing page on Shopify – from deciding what to highlight and conducting keyword research to writing persuasive copy and designing an engaging layout.

Furthermore, we’ll cover optimization techniques such as linking strategies, clear calls-to-action (CTAs), A/B testing for performance improvement, and using heatmaps to analyze visitor behavior. Finally, we’ll introduce you to AI tools like PageGenie that can automate the process of creating top-notch Shopify landing pages while offering valuable insights on maximizing their effectiveness.

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Creating a Blank Page on Shopify

So, you’ve decided to create a landing page for your Shopify store? Great choice. Before we proceed with the technical details of designing and writing, let’s begin by establishing a blank page as the foundation. In this section, we’ll explore two methods for doing just that – using the theme editor in Online Store themes, or building custom templates from scratch.

Using the Theme Editor in Online Store Themes

The easiest way to create a blank page is by using the Shopify theme editor. To do this, follow these simple steps:

  1. Login to your Shopify admin dashboard.
  2. Navigate to “Online Store > Themes”.
  3. Select “Edit code” under your current live theme.
  4. In the left-hand sidebar, click “Add new template” and choose “page” as its type.
  5. Name it something like “blank-page-template,” then hit “Create Template.”
    1. – Remove any existing content within “{% section ‘content’ %}” tags. – Save changes by clicking “” button at top right corner.
  6. Congratulations. You now have an empty canvas ready for some serious landing page magic.
    Building Custom Templates from ScratchIf you’re feeling daring and desire full authority over your landing pages, why not construct custom templates from the ground up? This method requires a bit more technical know-how, but don’t worry – we’ve got your back. Here’s how to create a custom template:
    1. Follow steps 1-4 from the previous section.
    2. Create an entirely new HTML file with the desired layout and structure for your landing page.
      1. – Use Shopify’s handy-dandy Liquid reference as a guide. – Be sure to include “{% section ‘content’ %}” tags where you want your content to appear.
    3. Save changes by clicking “” button at top right corner.Voila . You now have a custom blank page ready for some serious shopify landing action.No matter which method you choose, remember that creating engaging and effective landing pages takes time, effort, and creativity. But fear not – in the following sections of this post, we’ll cover everything from keyword research to design best practices so that you can create stunning shopify landing pages that will make even Beyonce jealous (okay, maybe not Beyonce…but close enough.). Grab a hot beverage of your choice, get comfortable, and let’s begin.

Creating a new page on Shopify is essential for initiating an online retail outlet. With the right keyword research, you can ensure that your landing page will be optimized for conversions and drive more sales to your business.

Key Takeaway: This section explains how to create a blank page on Shopify using two methods: the theme editor in Online Store themes or building custom templates from scratch. The first approach is less demanding and faster, while the second necessitates more technical know-how but furnishes enhanced control of the page’s format and construction. Creating engaging and effective landing pages takes time, effort, and creativity regardless of which method you choose.

Conducting Keyword Research for Your Landing Page

Before you dive headfirst into creating your Shopify landing page, it’s crucial to do some keyword research. Why? Well, my friend, because we want Google and other search engines to shower us with love (and by “love,” I mean organic traffic). So grab your digital magnifying glass and let’s become SEO detectives.

To perform keyword research like a pro, consider using tools such as SEMrushSpyFu, or Ubersuggest. These nifty gadgets will help you identify high-converting keywords that can drive traffic and conversions.

Identifying High-Converting Keywords

  • Step 1: Start by brainstorming a list of potential keywords related to your product or service. Think about what words people might use when searching for something similar online.
  • Step 2: Plug those bad boys into one of the aforementioned tools (or all three if you’re feeling extra ambitious) to see how they stack up in terms of search volume, competition level, and cost-per-click data.
  • Step 3:Create a shortlist of the most promising candidates based on their performance metrics. Remember: We’re looking for low-competition yet high-volume gems here.

Integrating Researched Terms into Copywriting

You’ve done the legwork; now it’s time to weave those precious keywords into your landing page copy. But don’t just stuff them in willy-nilly. That’s a one-way ticket to Google’s naughty list (and nobody wants that). Instead, follow these best practices:

  1. Be Natural: Incorporate keywords organically into your text so they flow seamlessly with the rest of the content.
  2. Avoid Over-Optimization: Don’t overdo it with keyword usage; aim for a healthy balance between SEO and readability.
  3. Vary Your Phrasing: Mix things up by using synonyms or related terms to keep both search engines and human readers on their toes.

Incorporating well-researched keywords is an essential step in creating high-converting Shopify landing pages. With the right tools and techniques, you’ll be able to craft engaging, informative content that drives traffic while also boosting your store’s visibility online. Happy hunting.

In conclusion, by conducting keyword research for your landing page you can identify high-converting keywords and integrate them into copywriting. Moving on to mastering landing page design and copywriting, it is important to implement design best practices as well as write compelling sales copy.

Key Takeaway: Before creating a Shopify landing page, conduct keyword research using tools like SEMrush or SpyFu to identify high-converting keywords. Incorporate the researched terms into your copywriting naturally and avoid over-optimization while varying phrasing for both search engines and human readers.

Mastering Landing Page Design and Copywriting

Designing a visually appealing layout and writing engaging copy for your Shopify landing pages can be quite the challenge, especially if you’re not an expert in either field. But fear not. We’ve got some tips to help you overcome these obstacles and create stunning landing pages that will have your customers clicking that “Add to Cart” button faster than a cat chasing a laser pointer.

Implementing Design Best Practices

  • Balanced Layout: Ensure your page has a balanced layout with enough white space to avoid overwhelming visitors. Remember, less is more.
  • Easily Readable Fonts: Choose fonts that are easy on the eyes (like Arial or Helvetica) and use appropriate font sizes for headings, subheadings, and body text.
  • Cohesive Color Scheme: Stick to colors that complement each other while reflecting your brand’s identity. A tool like Adobe Color CC can help you find harmonious color palettes.
  • A Well-Structured Navigation Menu:: Make it easy for users to navigate through different sections of your online store by having clear menus at the top or side of every page.

Writing Compelling Sales Copy

The key here is understanding what makes people tick – their desires, fears, needs…and then tapping into those emotions with powerful words. Here are some pointers:

  • Use persuasive language: Words like “exclusive,” “limited time offer,” or “guaranteed” can create a sense of urgency and entice customers to take action.
  • Tell a story: Share the inspiration behind your product or how it has helped others. People love stories, so give them one they’ll remember.
  • Address potential objections: Be proactive in addressing any concerns that may prevent someone from making a purchase (e.g., shipping costs, return policy).
  • Highlight benefits over features: Instead of just listing product specs, explain how those features will make your customer’s life better. It will increase sales.
  • Have a clear add to cart button so that users can buy. 😉

If you’re still feeling overwhelmed by all this design and copywriting mumbo-jumbo, consider using an AI-powered tool like PageGenie. With just a few words about your product, PageGenie can generate stunning landing pages complete with images and layout tweaks needed afterwards – talk about efficiency. This is especially helpful for smaller companies where founders are focused on other day-to-day tasks like customer service or shipping products.

Mastering landing page design and copywriting can help you create effective pages that will drive conversions. Choosing between a single product or group of products focus is the next step in creating an optimized ecommerce website.

Key Takeaway: To create a visually appealing and engaging Shopify landing page, ensure it has a balanced layout with enough white space, readable fonts, cohesive color scheme, and well-structured navigation menu. Writing compelling sales copy is also crucial by using persuasive language, telling stories, addressing potential objections and highlighting benefits over features. Consider using an AI-powered tool like PageGenie for efficiency in generating stunning landing pages complete with images and layout tweaks needed afterwards.

Choosing Between Single Product vs Group of Products Focus

Deciding whether to focus on promoting a single product or showcasing multiple items within one landing page can feel like choosing between pizza and tacos – both are delicious, but which will satisfy your hunger (or in this case, business goals) more effectively? Fear not. To help you choose between the two options, here are some tips to make the best decision for your online store.

Highlighting Individual Products Effectively

For a special product launch or to draw attention to one item, create a landing page that focuses solely on it and its features and benefits. This approach allows you to dive deep into the features and benefits of that particular item while also providing ample space for action buttons, such as “Add To Cart” or “Buy Now.”

  • Showcase high-quality images: Make sure your visuals do justice by presenting them in various angles and contexts.
  • Tell a story: Use engaging copywriting techniques that highlight how this unique offering solves customer pain points or enhances their lives.
  • Incorporate social proof: Include testimonials from satisfied customers who have already experienced the wonders of your product first-hand.

Showcasing Collections of Complementary Items

Sometimes it’s better to give visitors options instead of putting all eggs (or products) in one basket. A group-focused landing page is perfect when introducing new collections, seasonal promotions, or simply displaying related items together. Here’s what you need when creating multi-product pages:

  1. Categorize and organize: Make sure your products are grouped logically, making it easy for visitors to navigate and find what they’re looking for. Make a Shopify Collection that will have all the products on your pages, so you can track their sales.
  2. Highlight key features: Use bullet points or concise descriptions to showcase the unique selling points of each product in the collection. Remember, you don’t have as much space as a single-product page, so make every word count.
  3. Create urgency with limited-time offers: Encourage shoppers to act fast by incorporating time-sensitive deals or discounts on your group-focused landing pages. A little FOMO never hurt anyone (except those who missed out on great deals).

In conclusion… Just kidding. We know we promised not to say that. But seriously, whether you choose a single-product focus or opt for showcasing multiple items within one landing page will ultimately depend on your specific goals and customer preferences. So go ahead – experiment with both approaches and watch those conversions soar like an eagle wearing rocket-powered roller skates.

For single product focus, it is important to emphasize the unique features of that item and create a compelling story around its use. On the other hand, when showcasing collections of products, you should highlight how they work together to provide an overall solution. To ensure your landing pages are not orphaned from your website’s main content hub, incorporating links on your homepage and linking from the blog page will help maximize visibility for these crucial marketing assets.

Key Takeaway: Choosing between a single product or group of products focus on your landing page depends on your business goals. Highlighting individual products effectively requires high-quality images, engaging copywriting, and social proof while showcasing collections of complementary items needs logical grouping, concise descriptions highlighting unique selling points, and time-sensitive deals to create urgency. Ultimately, experimenting with both approaches can help increase conversions for your online store like an eagle wearing rocket-powered roller skates.

Ensuring Your Landing Pages Aren’t Orphaned

Imagine your landing page as a lost puppy wandering the streets of the internet, looking for its home. You don’t want that, do you? Of course not. So let’s make sure each created landing page is linked from other important pages such as main blog pages or homepages so they are not orphaned – this helps improve user experience while also boosting SEO performance overall site-wide navigation structure remains coherent organized throughout entire platform allowing easy access various sections visitors may interested exploring further.

Linking from the Main Blog Page

The main blog page is like a town square where all your content comes together to party. It’s an excellent spot to showcase and link to your shiny new landing pages. To do this, simply create a blog post featuring some tantalizing teasers about what awaits on those magical landings (think irresistible headlines and captivating images). Don’t forget to include an enticing call-to-action button urging readers to “Discover More.” or “Shop Now.” – whatever tickles their fancy.

  • Create engaging blog posts related to your landing pages’ topics.
  • Add eye-catching images and headlines that pique interest.
  • Incorporate clear calls-to-action directing users towards the desired destination.

Incorporating Links on Your Homepage

Your homepage should be like Willy Wonka’s Chocolate Factory: full of wonderment, excitement, and strategically placed links leading visitors down delightful paths lined with scrumptious products (or in our case – Shopify landing pages.). To ensure these sweet treats aren’t left undiscovered:

  1. Add a dedicated section to your homepage showcasing featured landing pages, complete with mouth-watering images and enticing headlines.
  2. Integrate links within relevant banners or sliders that lead directly to the promised land(ing page).
  3. Create a mega menu in your navigation bar where visitors can easily find and access all of your glorious Shopify landing pages. For more guidance on creating menus, check out this helpful guide from Shopify.

By utilizing these steps, you can not only prevent those valuable landing pages from being neglected but also generate a captivating user experience that encourages customers to return.

By ensuring your landing pages are linked from the main blog page and incorporated into your homepage, you can ensure that they won’t be forgotten. Leveraging Shopify’s powerful landing page builders like PageFly and Shogun will help you create custom designs that convert visitors to customers.

Key Takeaway: To prevent your landing pages from being orphaned, link them to other important pages such as the main blog page and homepage. Create engaging content with clear calls-to-action and mouth-watering images that lead visitors directly to the desired destination. By crafting an enjoyable journey, you’ll ensure users remain engaged and returning for additional content.

Utilizing Shopify Landing Page Builders

If you’re not a design wizard or simply short on time, fear not. There are some fantastic Shopify landing page builders out there that can help you create stunning and high-converting pages without breaking a sweat. Two of the most popular options are PageFly and Shogun Page Builder. These tools come with drag-and-drop editors and extensive libraries of elements to make your life easier (and your store more successful).

Creating Custom Pages with PageFly

Abracadabra. With just a few clicks, PageFly’s user-friendly interface allows you to build custom pages tailored specifically around your conversion goals. Choose from over 50 pre-designed templates or start from scratch – either way, it’s as easy as pie. Add sections like banners, product listings, testimonials, countdown timers…you name it. And if you need inspiration? Their library is chock-full of examples for every niche imaginable.

  • Friendly drag-and-drop editor: No coding skills required.
  • Huge template library: Find the perfect starting point for any project.
  • Packed with features: Make use of all sorts of elements to boost conversions.

Building High-Converting Designs Using Shogun

If samurai were digital marketers instead of warriors, they’d probably use something like the powerful tool that is Shogun Page Builder. Shogun Page Builder, a Shopify app, is created to make landing pages that are not only attractive but also optimized for getting the most out of your visitors. Shogun’s intuitive interface lets you craft your masterpiece with ease, and their vast library of pre-built elements ensures there’s something for everyone.

  • Visual page editor: Create stunning layouts without writing a single line of code.
  • Conversion-focused components: Add buttons, forms, countdowns – anything to drive action.
  • A/B testing functionality: Test different designs and optimize your results like a pro.

In the battle between PageFly and Shogun, it all comes down to personal preference (and maybe which name sounds cooler). Both tools offer powerful features that can take your Shopify landing pages from drab to fab in no time. So go ahead – give them a try and watch those sales soar.

Creating custom landing pages with Shopify page builders can help ecommerce stores quickly launch high-converting campaigns. With the right tools and strategies, seasonal holiday sales campaigns can be customized to target specific audiences for maximum impact.

Key Takeaway: Shopify landing page builders like PageFly and Shogun Page Builder offer drag-and-drop editors, extensive libraries of elements, and pre-designed templates to create custom pages tailored around conversion goals. These tools help build high-converting designs without requiring coding skills and allow A/B testing functionality for optimizing results.

Seasonal Landing Pages for Holiday Sales Campaigns

Ho ho ho. It’s that time of the year again when holiday sales campaigns are in full swing, and you’re scrambling to create seasonal landing pages that will jingle all the way to increased conversions. But fear not, my festive friend, we’ve got your back with some tips on how to make the most out of customizable Shopify templates like those offered through PageFly. This way, you can target specific audiences during peak shopping periods and boost overall revenue generation opportunities throughout your year-round online store management efforts.

Customizing Templates for Holidays

To get started with customizing templates for holidays, first things first: put on your favorite ugly sweater (or at least imagine wearing one) and dive into PageFly’s library of pre-built layouts. These templates can be easily tweaked to match any holiday theme – from Christmas carols echoing through a winter wonderland scene to spooky Halloween vibes filled with pumpkins and cobwebs.

  • Select a template: Choose an appropriate base layout that aligns well with your desired holiday theme.
  • Edit colors & fonts: Adjust color schemes and typography choices according to the festive season. For example, go bold with reds and greens for Christmas or opt for oranges and blacks during Halloween.
  • Add seasonal images & graphics: Incorporate eye-catching visuals such as snowflakes or candy canes that evoke feelings of joy (and spending).
  • Tweak copywriting: Sprinkle in some catchy headlines or pun-tastic product descriptions that resonate with shoppers looking forward to celebrating special occasions while also keeping SEO keywords in mind.

Targeting Audience Segments Effectively

Now that your seasonal landing page is dressed to impress, it’s time to ensure you’re reaching the right audience segments. After all, there’s no point in showcasing a Christmas tree if your target market celebrates Hanukkah. Here are some tips on how to effectively target specific audiences during holiday sales campaigns:

  1. Create buyer personas: Develop detailed profiles of your ideal customers based on demographics, interests, and shopping habits. This will help you tailor both design elements and written content accordingly.
  2. Analyze past performance data: Review historical sales trends from previous years’ holiday seasons using tools like Google Analytics for Shopify. Identify patterns or preferences among different customer groups that can inform future targeting strategies.
  3. Schedule targeted email marketing campaigns: Send out personalized emails promoting your festive landing pages using an email marketing platform such as Klaviyo for Shopify.
  4. Leverage social media advertising: Run highly-targeted ads across popular platforms like Facebook and Instagram by utilizing their advanced audience segmentation features.

In conclusion (just kidding), with these tips up your cozy winter sleeve, you’ll be well-equipped to create seasonal landing pages that not only look fabulous but also drive conversions during peak shopping periods. So go ahead – deck those halls and watch the sales roll in.

Seasonal landing pages are a great way to increase holiday sales, but it is important to ensure that the design elements and CTAs are properly integrated for maximum impact. Integrating essential design elements and calls-to-action can help target audience segments effectively and showcase social proof through customer reviews.

Key Takeaway: Learn how to create seasonal landing pages on Shopify with customizable templates from PageFly. Customize colors, fonts, images and copywriting to match any holiday theme and effectively target specific audience segments using buyer personas, past performance data analysis, targeted email marketing campaigns and social media advertising.

Integrating Essential Design Elements & Calls-to-action (CTAs)

It’s time to put on your creative hat and dive into the world of essential design elements and calls-to-action (CTAs) for your Shopify landing pages. These are like the secret sauce that makes everything taste better, or in this case, convert better. Let’s explore how you can showcase social proof through customer reviews and strategically place CTAs throughout your content.

Showcasing Social Proof Through Customer Reviews

No one wants to be the first person at a party – it’s awkward. The same goes for online shopping. Customers want reassurance that they’re making a wise purchase decision. That’s where customer reviews come in handy as an effective form of social proof.

  • Use real customer testimonials, including their names and pictures if possible, to add credibility.
  • Create a visually appealing section dedicated to showcasing these glowing endorsements from satisfied customers.
  • If you have any press mentions or industry awards, don’t be shy about flaunting them.

Your visitors will feel more confident knowing others have had positive experiences with your products, increasing their likelihood of converting into paying customers themselves.

Placing CTAs in Strategic Locations

A call-to-action is like asking someone out on a date – timing is crucial. Timing is key when it comes to asking someone out on a date, or in this case placing CTAs strategically. In other words, placing CTAs strategically throughout your landing page increases conversions by encouraging users to take action at just the right moment:

  1. Include a prominent CTA above the fold, so it’s one of the first things visitors see when they land on your page.
  2. Add CTAs after showcasing key benefits or features of your product to capitalize on their heightened interest.
  3. Test different colors, sizes, and copy for your buttons to find what resonates best with your audience.

Remember that variety is the spice of life. Don’t be afraid to use multiple types of CTAs throughout your landing page. For example, you can have an “Add to Cart” button near product images and a “Learn More” link within informative sections. This way, you’re catering to different visitor preferences while still guiding them towards taking action.

Incorporating essential design elements like customer reviews and strategically placed calls-to-action will not only make your Shopify landing pages more visually appealing but also boost conversion rates. So go ahead – sprinkle some magic dust over those pages and watch as customers come flocking in.

Key Takeaway: To create an effective Shopify landing page, it’s important to showcase social proof through customer reviews and strategically place calls-to-action (CTAs) throughout the content. Use real customer testimonials and add CTAs after showcasing key benefits or features of your product to increase conversions. Remember that variety is the spice of life when it comes to using multiple types of CTAs on your landing page.

Frequently Asked Questions How to Create a Landing Page on Shopify

What is the best way to create landing pages in Shopify?

The most effective method for creating landing pages in Shopify is by using a combination of built-in theme editor, custom templates, and third-party page builders like PageFly or Shogun. This approach allows you to design high-converting layouts, incorporate researched keywords into copywriting, and integrate essential CTAs.

What is a landing page for Shopify store?

A landing page for a Shopify store is a standalone web page designed specifically for marketing purposes. It aims to drive conversions by showcasing products or collections and encouraging visitors to take specific actions such as purchasing items, signing up for newsletters, or participating in promotions.

How do I create a coming soon page on Shopify?

To create a coming soon page on Shopify, navigate to your Online Store > Themes > Customize. Create a new password template with an attractive design that includes information about your upcoming launch. Enable the password protection feature under Preferences and customize the message displayed on the coming soon page.

How do I create a landing page for an online store?

Creating an online store’s landing page involves designing an engaging layout focused on conversion goals using tools like theme editors or third-party apps such as PageFly or Shogun. Additionally, conduct keyword research and write compelling sales copy that incorporates relevant terms while integrating strategic CTAs throughout the content.


Knowing how to create a landing page on Shopify involves a lot of small details, but if you’re methodical, you can win!  By following the steps outlined in this guide, including setting up your Shopify store, creating a compelling landing page with optimized copy and design, and using AI tools like PageGenie to automate the process, you’ll be well on your way to success.

For optimal SEO and conversion results, incorporate links to other pages on your site, include clear CTAs, perform A/B testing experiments, and monitor heatmaps. By leveraging the techniques outlined in this guide, you can ensure your landing page is optimized for SEO and conversions.