Voice search optimization is the process of optimizing a website’s content and structure to improve its visibility and relevance in voice search results. With the increasing popularity of voice-activated virtual assistants like Siri, Alexa, and Google Assistant, more users are using voice search to find information, make inquiries, and perform tasks.

Voice search optimization involves adapting website content to match the natural language and conversational tone of voice queries and optimizing for long-tail keywords and question-based queries that are commonly used in voice searches. Additionally, businesses can optimize their website for local voice search by providing accurate and up-to-date business information, such as address, phone number, and business hours, and leveraging schema markup to enhance the visibility of key information in voice search results.

Also see: User intent, Featured snippets, Image optimization, Video optimization, Schema.org, Structured data, Knowledge graph, Featured snippets, Local packs, Mobile-first indexing, Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, Off-page SEO