Video optimization is the process of optimizing video content on a website or video-sharing platform to improve its visibility, engagement, and search engine rankings. Video optimization involves optimizing video titles, descriptions, and tags with relevant keywords to improve discoverability and relevance in search results. Additionally, businesses can optimize video content for search engines by creating engaging and informative video thumbnails, adding closed captions and transcripts to improve accessibility and indexability, and embedding videos on relevant webpages with descriptive context and metadata. By optimizing video content for search engines, businesses can increase their visibility in organic search results, attract more traffic and engagement, and enhance the user experience.
Also see: User intent, Featured snippets, Voice search optimization, Image optimization, Schema.org, Structured data, Knowledge graph, Featured snippets, Local packs, Mobile-first indexing, Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, Off-page SEO
