Structured data refers to a standardized format for providing additional context and metadata about web content to search engines. It uses schema.org vocabulary to mark up elements on webpages, such as titles, descriptions, dates, prices, ratings, and more, in a way that search engines can easily understand. Structured data helps search engines better understand the content and context of webpages, leading to enhanced search result features such as rich snippets, knowledge panels, and carousel listings. By implementing structured data markup, businesses can improve their visibility in search results, enhance the user experience, and increase click-through rates and engagement.
Also see: User intent, Featured snippets, Voice search optimization, Image optimization, Video optimization, Schema.org, Knowledge graph, Featured snippets, Local packs, Mobile-first indexing, Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, Off-page SEO
