Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It is a cost-effective and measurable way for businesses to drive targeted traffic to their websites and generate leads or sales. PPC ads can appear on search engine results pages (SERPs), social media platforms, websites, and other digital channels. The most common type of PPC advertising is search engine advertising, where advertisers bid on keywords relevant to their products or services to display ads in search engine results. Other forms of PPC advertising include display advertising, social media advertising, and remarketing campaigns.

To run a successful PPC campaign, advertisers must conduct thorough keyword research to identify relevant keywords with high search volume and commercial intent. They must also create compelling ad copy and landing pages that encourage users to take action, whether it’s making a purchase, signing up for a newsletter, or requesting more information.

Additionally, ongoing monitoring and optimization of PPC campaigns are essential to maximize ROI and achieve business goals. By continuously analyzing performance metrics such as click-through rates, conversion rates, and cost-per-click, advertisers can identify areas for improvement and refine their strategies to drive better results.

Also see: Organic traffic, Paid search, Google Analytics, Google Search Console, Bing Webmaster Tools, Schema markup, Crawling, Indexing