Google Analytics is a powerful web analytics tool provided by Google that allows businesses to track and analyze website traffic, user behavior, and conversions. It provides valuable insights into how users interact with a website, including where they come from, what pages they visit, how long they stay, and whether they complete desired actions, such as making a purchase or filling out a form. Google Analytics offers a wide range of features and reports, including audience demographics, acquisition channels, behavior flow, and conversion tracking, to help businesses understand their audience and optimize their online presence effectively.

By implementing Google Analytics on their website, businesses can gain valuable insights into the effectiveness of their marketing efforts and make data-driven decisions to improve performance. They can identify areas for optimization, track key performance indicators (KPIs), and measure the impact of marketing campaigns on website traffic and conversions.

Moreover, Google Analytics integrates seamlessly with other Google products, such as Google Ads and Google Search Console, allowing businesses to access a comprehensive view of their online marketing performance in one place.

Also see: Organic traffic, Paid search, Pay-per-click (PPC), Google Search Console, Bing Webmaster Tools, Schema markup, Rich snippets, Canonical tags, Indexing