Rich snippets are enhanced search results that appear in search engine results pages (SERPs) and provide users with additional information and context about the content of a webpage. Rich snippets are generated using schema markup, which allows website owners to specify structured data elements that search engines can use to display rich snippets, such as star ratings, prices, reviews, and more. By providing users with more information directly in the search results, rich snippets can improve the visibility, relevance, and click-through rates of webpages, ultimately driving more organic traffic to the website.

There are various types of rich snippets that can appear in search results, depending on the structured data provided by website owners. Common types of rich snippets include product snippets, which display information about products, such as prices, availability, and reviews; review snippets, which display star ratings and reviews for products, businesses, or services; and event snippets, which display details about upcoming events, such as dates, times, and locations. By implementing schema markup and optimizing content for rich snippets, website owners can enhance their presence in search results and provide users with more useful and relevant information.

Also see: Organic traffic, Paid search, Pay-per-click (PPC), Google Analytics, Google Search Console, Bing Webmaster Tools, Rich snippets, Canonical tags