Local packs, also known as map packs or local search results, are a specialized type of search result that appears for location-based queries, such as “restaurants near me” or “plumbers in [city].” These search results are designed to provide users with relevant information about local businesses and services in their area. Local packs typically feature a map with pinned locations of relevant businesses, along with brief business listings that include the business name, address, phone number, and reviews. These listings may also include additional information such as business hours, website URL, and directions, making it easy for users to find and contact local businesses directly from the search results.
For businesses, appearing in local packs can provide significant visibility and exposure in search results, especially for users conducting location-specific searches. Optimizing a business’s online presence and implementing local SEO strategies can improve its chances of appearing in local packs and attracting more customers from local search queries. This may involve claiming and optimizing the business’s Google My Business listing, ensuring consistent NAP (Name, Address, Phone Number) information across online directories, and actively managing and responding to customer reviews. By prioritizing local search optimization efforts, businesses can increase their visibility, attract more customers, and drive foot traffic to their physical locations.
Also see: User intent, Featured snippets, Voice search optimization, Image optimization, Video optimization, Schema.org, Structured data, Knowledge graph, Featured snippets, Mobile-first indexing, Accelerated Mobile Pages (AMP), E-A-T (Expertise, Authoritativeness, Trustworthiness), Core Web Vitals, Off-page SEO
