Bing Webmaster Tools is a free web service provided by Microsoft Bing that allows website owners to monitor, maintain, and troubleshoot their website’s presence in Bing search results. Similar to Google Search Console, Bing Webmaster Tools provides valuable insights into how Bing crawls, indexes, and ranks a website, helping website owners optimize their website for Bing search effectively. It offers a range of features and tools, including performance reports, indexing status, sitemap submission, crawl control, and security issues detection, to help website owners improve their website’s visibility and performance in Bing search results.

By using Bing Webmaster Tools, website owners can track the performance of their website in Bing search results and identify opportunities for improvement. They can monitor key metrics such as clicks, impressions, click-through rates, and average position to understand how users interact with their website in search results. Moreover, Bing Webmaster Tools provides insights into technical issues that may affect a website’s visibility and rankings in Bing search results, such as crawl errors, index coverage issues, and malware warnings.

Also see: Organic traffic, Paid search, Pay-per-click (PPC), Google Analytics, Google Search Console, Schema markup, Rich snippets, Canonical tags, Crawling